Sponsorship · Apparel and shoes

Lacoste junior tennis sponsorship

No, Lacoste publishes no junior sponsorship application. Its junior routes run through events and programs: Les Petits As – Le Mondial Lacoste for 14-and-under players, the Lacoste and Tecnifibre Petits Crocos team for 10 to 15 year olds, and the free Lacoste Junior Tennis Academy in New York.

By Dave Lobell · Checked October 18, 2026

Can a junior apply?

No individual application. Junior routes are Les Petits As, Petits Crocos and the free Lacoste Junior Tennis Academy in New York.

Lacoste junior programs

Les Petits Crocos (Lacoste x Tecnifibre)

International team of talented players aged 10 to 15 (as described in 2019) International (France-based)

Who qualifies

Selection method not published

What the player gets

Meetings and training camps organized by Tecnifibre
Advice from a 'godfather' mentor (Arnaud Di Pasquale at launch)
Follow-up and individual support from Lacoste and Tecnifibre

What the brand expects

Not published by Lacoste.

How to apply

No application published. Program manager named in 2019: Mathieu Pogam. [1]

Open the Lacoste page

Lacoste Junior Tennis Academy (CityParks Tennis, New York)

Advanced competitive juniors ages 8-17 New York City (USTA Billie Jean King National Tennis Center, Queens)

Who qualifies

Annual tryouts (May); 2026 tryouts were Saturday 16 May and Sunday 17 May 2026

What the player gets

Year-round free tournament training with expert coaching and practice time

What the brand expects

Not published by Lacoste.

How to apply

Attend the yearly May tryout; contact sports@cityparksfoundation.org. Lacoste is listed as supporting sponsor (presenting sponsor BNP Paribas). [4]

Open the Lacoste page

USA Playoffs Lacoste (qualifier for Les Petits As)

US U14 juniors; 16 boys and 16 girls invited by USTA ranking or USTA coach selection (2017) US (Florida)

Who qualifies

Invitation based on USTA ranking or selection by USTA coaches

What the player gets

Champions and runners-up earn entry to Les Petits As main event in Tarbes; third place gets a wild card into international qualifying; winners and finalists receive a Lacoste equipment package (2017)

What the brand expects

Not published by Lacoste.

How to apply

Through USTA ranking/selection, not a brand application. [3]

Open the Lacoste page

How to approach Lacoste, step by step

US juniors 14 and under: aim for the USA playoffs for Les Petits As. Invitations have been based on USTA ranking or USTA coach selection.
In New York: watch for the yearly May tryouts for the Lacoste Junior Tennis Academy (ages 8 to 17).
Elsewhere: strong results at Les Petits As and international U14 events are what Lacoste and Tecnifibre watch.

How Lacoste finds and signs juniors

Lacoste is title sponsor of Les Petits As - Le Mondial Lacoste and dresses the organization staff; Lacoste-owned Tecnifibre is technical partner. [3]
In 2010 Lacoste said it 'also sponsors junior players that have a potential to be future champions', naming junior No. 1s Daniel Berta and Kristina Mladenovic. [5]

Juniors and young players with Lacoste

Player	What happened
Kristina Mladenovic	Named by Lacoste in January 2010 as a sponsored junior while holding the top junior ranking. [5]
Daniel Berta	Named by Lacoste in January 2010 as a sponsored junior while holding the top junior ranking. [5]
Tiago Pires and Antoine Ghibaudo	Interviewed in January 2019 as members of the newly launched Petits Crocos program. [1]

These players were already among the best in the world for their age. They show how the top deals happen, not what a typical junior can expect.

Other ways to get Lacoste gear support

Free, tryout-based Lacoste Junior Tennis Academy in NYC for ages 8-17. [4]
US juniors can reach Les Petits As via the USA Playoffs Lacoste, with invitations based on USTA ranking or USTA coach selection. [3]

What to watch out for

Older City Parks pages describe the Lacoste academy as a summer 'scholarship' program for 50 players with selection on ability, essay and family income; the current page describes a free, year-round program with May tryouts. [4]
Sources differ on Petits Crocos ages (10-15 in the 2019 Petits As interview; other pages say 11-14 or 11-16). Current status of the program after 2022 not confirmed. [1]

New to sponsorship? Start with the full guide to junior tennis sponsorship: how to build a player profile, write a one-page proposal and follow up.

Lacoste sponsorship questions parents ask

Can my child apply for a Lacoste tennis sponsorship?

No individual application. Junior routes are Les Petits As, Petits Crocos and the free Lacoste Junior Tennis Academy in New York.

Does Lacoste sponsor juniors?

Lacoste has said it sponsors juniors with potential (2010), and it runs the Petits Crocos mentoring team with Tecnifibre for players aged about 10-15. No public application is published.

Is there a Lacoste program my child can try out for in the US?

Yes, in New York: the free Lacoste Junior Tennis Academy (CityParks Tennis) holds yearly May tryouts for ages 8-17.

Sources

Checked October 18, 2026. Programs, forms and criteria change. Check the brand's own page before you apply.

Other brands

Brand	Can a junior apply?
adidas	Not for full sponsorship. US juniors who meet a ranking rule can join adiplayer (30% off).
Nike	No. Nike does not accept unsolicited sponsorship requests.
Wilson (incl. Luxilon, Select Team, W-Team)	Yes, for the Wilson + Luxilon Select Team (discounted gear, not free gear).
HEAD	Yes. Team HEAD USA takes US juniors 18 and under with an official ranking. HEAD Australia has its own form.
Babolat	Yes. Send a request through the Babolat sponsorship form.
Yonex	US juniors only, through an online form. The form is closed for 2026; Yonex says to reach out in January 2027.
Solinco	Yes. US juniors use an online form (typically 3 stars and up); international players email a PDF form.
Dunlop	Yes. Team Dunlop has an "Apply Now" contact form. No criteria are published.
Diadem	Yes. The Diadem Dynasty Team is open to players of all levels (gear at a discounted or free price point).
New Balance	Not published. New Balance has no public junior application.
FILA	No individual application. FILA works through academies (JTCC) and junior events.
K-Swiss	Yes, from age 14: the Team K-Swiss ambassador program (UK site). No US version found.
On	Not published. On has no public junior application.

What to do next

Track Tournament deadlines Track the events you plan to play and get a reminder before entry closes. College College fit + gap Which divisions fit your player now, and the gap to each target. Track Progress tracker Log ratings over time and see the trend against college targets.