Sponsorship · Apparel and shoes

New Balance junior tennis sponsorship

New Balance publishes no junior application or criteria. It has signed juniors, but only after world-class junior results: Coco Gauff at 14 after a French Open girls' title, and Reilly Opelka at 17 days after his Wimbledon boys' title.

By Dave Lobell · Checked October 18, 2026

Can a junior apply?

Not published. New Balance has no public junior application.

New Balance junior programs

Team New Balance (tennis)

Players New Balance signs not published

Who qualifies

Not published by New Balance.

What the player gets

Gauff: multi-year endorsement (terms not disclosed)
Opelka: official apparel and footwear for competition, training and lifestyle

What the brand expects

Not published by New Balance.

How to apply

not published [1]

Open the New Balance page

How to approach New Balance, step by step

Do not expect an application: New Balance publishes none.
The signings below came after junior Grand Slam results. That is the level New Balance has signed at.
For gear support now, apply to a brand with an open program (K-Swiss in the UK, or racquet brands such as HEAD and Babolat).

How New Balance finds and signs juniors

Gauff was signed at 14 after reaching the US Open girls' final at 13, winning the 2018 French Open girls' title and reaching No. 6 in the ITF junior rankings. [1]
Opelka was signed in July 2015 at 17, days after winning Wimbledon boys' singles; he had also won the Eddie Herr and reached the junior French Open quarterfinals. [2]

Juniors and young players with New Balance

Player	What happened
Coco Gauff	Signed multi-year deal with Team New Balance announced 23 October 2018, age 14. [1]
Reilly Opelka	Signed July 2015 at 17 after Wimbledon boys' title; NB became his apparel and footwear provider. [2]
Sorana Cirstea	Formerly with adidas, now sponsored by New Balance (2022 report); listed on the 2018 Team New Balance roster. [3]

These players were already among the best in the world for their age. They show how the top deals happen, not what a typical junior can expect.

What to watch out for

No New Balance help-center or sponsorship-request page was found. Treat any claim of a New Balance junior tennis application with care. [1]

New to sponsorship? Start with the full guide to junior tennis sponsorship: how to build a player profile, write a one-page proposal and follow up.

New Balance sponsorship questions parents ask

Can my child apply for a New Balance tennis sponsorship?

Not published. New Balance has no public junior application.

How old was Coco Gauff when New Balance signed her?

14. New Balance announced the multi-year deal on 23 October 2018.

Sources

Checked October 18, 2026. Programs, forms and criteria change. Check the brand's own page before you apply.

Other brands

Brand	Can a junior apply?
adidas	Not for full sponsorship. US juniors who meet a ranking rule can join adiplayer (30% off).
Nike	No. Nike does not accept unsolicited sponsorship requests.
Wilson (incl. Luxilon, Select Team, W-Team)	Yes, for the Wilson + Luxilon Select Team (discounted gear, not free gear).
HEAD	Yes. Team HEAD USA takes US juniors 18 and under with an official ranking. HEAD Australia has its own form.
Babolat	Yes. Send a request through the Babolat sponsorship form.
Yonex	US juniors only, through an online form. The form is closed for 2026; Yonex says to reach out in January 2027.
Solinco	Yes. US juniors use an online form (typically 3 stars and up); international players email a PDF form.
Dunlop	Yes. Team Dunlop has an "Apply Now" contact form. No criteria are published.
Diadem	Yes. The Diadem Dynasty Team is open to players of all levels (gear at a discounted or free price point).
Lacoste	No individual application. Junior routes are Les Petits As, Petits Crocos and the free Lacoste Junior Tennis Academy in New York.
FILA	No individual application. FILA works through academies (JTCC) and junior events.
K-Swiss	Yes, from age 14: the Team K-Swiss ambassador program (UK site). No US version found.
On	Not published. On has no public junior application.

What to do next

Track Tournament deadlines Track the events you plan to play and get a reminder before entry closes. College College fit + gap Which divisions fit your player now, and the gap to each target. Track Progress tracker Log ratings over time and see the trend against college targets.